The Egypt national football team is dominating the advertising market before the World Cup with Mohamed Salah and Omar Marmoush leading the way. The competition between telecommunications companies and major brands has heated up to take advantage of the huge popularity of Egypt's national team stars before the start of the 2026 World Cup. The names of the players and the technical staff have become the main face of the advertising campaigns that target millions of fans inside and outside Egypt. Mohamed Salah is at the top of the millions with Vodafone, while Omar Marmoush is at the top of the youth with Etisalat Egypt. And Orange is relying on a group of Egyptian national team stars in a collective campaign that includes Rami Rabia, Ahmed Fattouh, and Hussam Abd El-Majid, along with a number of other players. The advertising campaigns also saw the appearance of a number of current and former national team players in various promotional works, either individually or collectively. The map of advertisements for the 2026 World Cup reveals a clear difference in the strategies of the companies, and imposes complete secrecy on the financial reward received by each player.